What is marketing?

Marketing is a direct approach toward sales to the consumer. Marketing allows you to craft your message exactly as you want it presented to the public. Promotional tools associated with effective marketing include bookmarks, postcards, book signings, speaking engagements, informative web sites and paid advertisements found in publications like Publishers Weekly, Kirkus Reviews, etc.  Proactive marketing efforts, like the ones listed above, can greatly impact an author’s success.

If you are interested in marketing opportunities for your book, we would be glad to refer you to several firms who have expertise in the book industry. Our design department can also be of service in developing marketing materials to enhance your efforts.

What is publicity?

Publicity focuses on gaining “earned media.” Earned media is coverage in local and mass media outlets that is not paid for, but rather is written by independent and objective reporters. Publicity involves television, radio, print and online interviews, press releases, press conferences and independent book reviews.

Authors who publish their books through BookPros will have the advantage of receiving publicity services provided by Phenix & Phenix Literary Publicists. These experienced publicists help authors to build name recognition and effectively introduce their book to a national audience.

Phenix & Phenix provides BookPros authors with the highest level of promotional support available in the industry. The unbiased stories and reviews garnered by Phenix & Phenix help our authors maintain third-party credibility, which is essential when contacting the media.

Since its inception, Phenix & Phenix has worked with nearly forty best sellers and continues to maintain close working relationships with a variety of contacts in different mass media outlets.