Press materials are the foundation of any successful publicity campaign and are drafted by Phenix & Phenix's publicity team in accordance with strict media specifications.
Designed to pique the interest of relevant media, press materials are the tools a publicist uses to encourage members of the media to request a review copy of the book or an author interview.
Phenix & Phenix's publicists are skilled in writing for this unique and highly critical audience and have a strong track record of crafting compelling materials that result in media opportunities. Press materials include, but are not limited to:
- Author biography
- Associated Press (AP) style press release, targeted at print and online media
- Broadcast press release, targeted at radio and television outlets
- Trade Information Sheet
- Sample interview questions for the media
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