Book reviews are a great way to get the word out and start building some buzz around a new title before it is released in the market. The goal of a book review is to build anticipation for an upcoming release and lay the groundwork for interview opportunities once the book's publication date arrives.

This is the one form of media coverage that focuses on the book as opposed to the author, and is also one of the most competitive, as major reviewers receive a large volume of books from which they must choose a select few to review.

Top-tier book reviewers (at major national publications and book industry outlets) have very strict guidelines and must receive a book for review several months before its publication date. If a review is secured in a major publication, it can do a great deal to promote buzz about a new book. In fact, many authors include favorable reviews on their websites or even print them on the book's cover.

Back to Author Interviews

Back to Book Publicity Services