Book publicity is an important factor in the success of your book. Book publicity services include introducing your book to the media and generating interest from your target audience. Each BookPros book is promoted by our media arm, Phenix & Phenix Literary Publicists. Through reviews, feature articles, interviews and expert commentary, experienced publicists use book publicity to reach each book's target audience.

Among the book publicity services provided by Phenix & Phenix, creating press materials is one of the most important. Press material can include an author biography, trade information sheet, AP and broadcast press releases and additional materials like an endorsements page and sample media questions. Press releases are vital to book publicity as they alert the media of possible story ideas and interview opportunities.

Each BookPros author is asked to travel to our offices in Austin to participate in a one-day Media Training workshop. During Media Training, authors learn and practice methods to effectively promote their message during interviews in various media formats (radio, TV, print). Using our media, book industry, and journalism experience, our staff teaches authors how to conduct an effective interview.

We discuss the inner workings of print, broadcast (radio & TV) and online media to enhance the results of each interview. In addition, we help the author tailor message points for each form of media, identifying key sound bites and branding statements. Our coaching sessions also include an on-camera mock interview, with critique by members of our publicity team.

The goal of our publicity services is to provide our authors with third-party credibility from major media outlets. The media is a powerful way to influence potential readers and help authors establish their credibility; when compared to advertising, book publicity is more effective because audiences and readers know that the placement was not directly paid for by the author or publisher.

The book publicity services that Phenix & Phenix provides for BookPros' authors span a broad range of options to help promote their books to the media and, as a result, the consumer.

For more information on the publicity services BookPros can offer for your book, please visit our online chat to speak with a project consultant or give us a call at (512) 478-2028. To learn more about Phenix & Phenix Literary Publicists, please visit PhenixPublicity.com.