Print on demand book publishing, also known as POD publishing, is a relatively new technology that allows authors and publishers to print one copy of a book at a time.

The use of older printing technologies, such as offset printing, can only be justified by large print runs. This need for a large number of books causes the publisher or author to invest a substantial amount in a book's inventory and thus assume a great deal of risk in book stock. If the publisher or author overestimates the number of books that will sell, then they have to assume the cost of the leftover copies of the book. This can effectively negate any profits gained from books sales.

While print on demand book publishing works well for books that may not have the potential for large print runs, offset printing is actually cheaper per book than POD. Print on demand book publishing is perfect for those authors who want to publish a book with little financial risk. At BookPros, we offer print on demand book publishing through our Bridgeway Books imprint. We also offer offset printing for our Synergy Books and Bridgeway Books imprints.

Print on demand book publishing protects authors and publishers against overprinting. POD books are usually sold through online retailers such as Amazon.com or BarnesAndNoble.com. As a customer orders a book from one of these sites, a copy is printed and shipped within one or two days. Bookstores can also special order the book whenever a reader makes a request.

For more information about BookPros' publishing and publicity services, please browse our website, visit our online chat to speak with a project consultant or give us a call at (512) 478-2028.