BookPros is a unique book publishing company because it only publishes books that are approved by its publicity branch, the nationally recognized Phenix & Phenix Literary Publicists.

The Phenix & Phenix publicity team determines which books BookPros should work with based on several factors including newsworthiness, author credentials and quality of writing. Publicity is one of the most effective ways to promote a book and is an essential part of book marketing.

As a book publishing company, BookPros' reputation with its distributors and the media rests on the quality of the books it publishes. This is why it performs a media analysis on every submitted manuscript. During the media analysis, a project coordinator pitches the book to the entire publicity department. They then brainstorm the various media angles they might use to pitch your book to national and local media, and determine not only whether a media campaign would be worthwhile but also how long the book could sustain media opportunities.

Several factors are considered when deciding the media potential of a book. The first thing they consider is the timeliness of the topic. If you have written a book about politics and the projected publication date will coincide with a national election, we would be very interested in that project. However, if by the publication date, there had just been an election, the media might not be interested in another political story.

Your professional credentials are also considered. For instance, if there is an author who has written a book about sailing but has never been on the water, BookPros might pass on that book. However, if he or she has been sailing for years and belongs to sailing clubs, BookPros might be interested.

A third topic that will be analyzed is the quality of the author's writing. The top two qualifications can be met but if the writing falls flat, media and readers will be disappointed. Our reputation with our distributors and media contacts depends greatly on the quality of books we both publish and promote. By maintaining a standard quality of writing among our authors, we have become the kind of book publishing company you can be proud to tie your name to.

If BookPros' team believes your book will do well in the media, you will receive a proposal for publication through one of our publishing imprints.

For more information about BookPros' publishing and publicity services, please browse our website, visit our online chat to speak with a project consultant or give us a call at (512) 478-2028.