The old adage, "You can't judge a book by its cover," just isn't true anymore. A book cover has less than eight seconds to catch a reader's attention. It is sad but true that a great message can be overlooked by a shabby cover. This is especially valid for first-time authors. Without name recognition to grab readers, you need a powerful book cover design to intrigue potential buyers into picking up your book.

At BookPros, we understand how important a catchy book cover design is for both readers and the media. Our strong background in media relations and thorough knowledge of the publishing industry help us to create book covers that both reflect your book's message as well as stand up to strict industry scrutiny. Many authors do not realize that there are publishing industry standards when it comes to book cover design. Key elements must be present in your book's cover for it to be properly distributed such as an ISBN, EAN bar code, title, author name and publisher logo.

It is also important for your book cover design to inform readers of your book's subject matter. Many authors try to be too creative in their cover design by pulling an obscure symbol from the pages to become inspiration for the cover. This may stump the reader and puts the author at a disadvantage because someone who is not familiar with the book is not going to be able to decipher what the book is about in the eight seconds that he or she spends looking at the cover.

If you have any other questions about book cover design or any other of BookPros' publishing or publicity services, please browse our website, visit our online chat to speak with a project consultant or give us a call at (512) 478-2028.